Our Work
At Shanghai TURRAN Technology Company, we operate across multiple industries that shape the future of Türkiye–China cooperation. From food & beverage and medical devices to energy, education, and tourism, our expertise covers both consumer and industrial markets.
We provide tailored solutions for each sector—helping brands localize, navigate regulations, build partnerships, and expand through cross-border e-commerce, logistics, and investment advisory. By combining industry-specific know-how with end-to-end trade services, TURRAN delivers sustainable growth and long-term value for companies in both Türkiye and China.
01
Food & Beverage
Bringing Turkish flavors to China and Chinese products to Türkiye.
The food & beverage sector offers immense potential in cross-border trade. TURRAN helps Turkish brands such as coffee, delights, olive oil, and packaged foods position themselves in China’s fast-growing consumer market. At the same time, we assist Chinese food manufacturers in entering Türkiye with compliance and distribution support.
Our expertise includes:
• Market entry strategies for premium Turkish food products in China
• Packaging localization and regulatory compliance (labeling, ingredients)
• E-commerce integration for food brands (CBEC, online marketplaces)
• Supplier sourcing and quality checks for imported food in Türkiye
• Storytelling and cultural branding for iconic products (e.g., Turkish Coffee, Delight)
02
Medical Devices & HealthTech
Supporting healthcare innovation between Türkiye and China.
With rising demand for medical devices and healthcare technologies, this sector is one of the most promising for bilateral trade. TURRAN connects manufacturers, distributors, and healthcare providers with the right partners and ensures regulatory compliance.
Our expertise includes:
• B2B matchmaking between Turkish distributors and Chinese manufacturers
• Guidance on Türkiye’s medical device regulations and certifications
• Market research for medical & healthtech products in China
• Trade fair preparation and participation support (exhibitions, forums)
• Investment advisory for healthcare projects and R&D cooperation
03
Energy & Industrial Products
Driving industrial cooperation and sustainable energy solutions.
Türkiye and China are strong partners in renewable energy, industrial equipment, and infrastructure projects. TURRAN supports companies in procurement, quality assurance, and project logistics to ensure seamless cooperation.
Our expertise includes:
• Procurement of industrial machinery, components, and equipment
• Quality inspection and supplier audits for industrial goods
• Support in renewable energy projects (solar, storage, smart grid)
• Logistics coordination for large-scale shipments and installations
• Joint venture and investment advisory for energy and industry projects
04
Education & Culture
Building academic and cultural bridges.
Education and culture are central to strengthening long-term Türkiye–China cooperation. TURRAN assists universities, schools, and cultural institutions in forming sustainable partnerships.
Our expertise includes:
• Guidance for student exchange and academic cooperation programs
• Support for joint research and educational projects
• Cultural content localization and promotion in both markets
• Advisory on scholarships, grants, and government-backed initiatives
• Branding strategies for educational institutions entering new markets
05
Tourism & City Branding
Promoting destinations and regional trade opportunities.
Tourism and city branding create both cultural visibility and commercial value. TURRAN develops strategies to promote Turkish regions in China and Chinese destinations in Türkiye.
Our expertise includes:
• City branding campaigns and regional promotion strategies
• Tourism product packaging (heritage tours, gastronomy routes)
• Partnership building with travel agencies and online platforms
• Cultural storytelling to position cities and destinations
• Integration with trade promotion (e.g., linking tourism with exportable local goods)